The Simple Truth About Your Business

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Authors Alex Brennan-Martin and Larry Taylor explain how to:

  • Discover the Simple Truth of your business
  • See the world through “customer eyes”
  • Harness the power of your staff’s self-interest
  • Hook customers with the Secret Ingredient:  Hospitality, not just customer service

Finding your Simple Truth can be like having a positive silent partner always on your side.  Using examples drawn from businesses of all types and sizes, The Simple Truth explains straight forward techniques that can lead to lasting success – and profits.

Hardcover Book