Authors Alex Brennan-Martin and Larry Taylor explain how to:
- Discover the Simple Truth of your business
- See the world through “customer eyes”
- Harness the power of your staff’s self-interest
- Hook customers with the Secret Ingredient: Hospitality, not just customer service
Finding your Simple Truth can be like having a positive silent partner always on your side. Using examples drawn from businesses of all types and sizes, The Simple Truth explains straight forward techniques that can lead to lasting success – and profits.